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International Start-up

Musement

Musement is a multi-platform booking service for in-destination travel activities: museums, guided tours, attractions, art exhibitions and city passes around the world. The start-up is based in Milan, Italy, but currently has offers in 25 countries and customers in 50.

 

Musement's international team works with tour operators to give their offers a higher visibility on its digital platform (www.musement.com and free iOS and Android mobile apps), ranging from must-see activities to hidden gems. Best-sellers include tickets and tours of The Last Super, Van Gogh Museum, Eiffel Tower, Coliseum and temporary exhibitions at Milan's Palazzo Reale.

 

Musement sells directly to end users on its website and apps in seven different languages and also B2B2C via travel agencies and tour operators, while it sources its products directly from attractions/venues, DMCs and local guides. The start-up is also among the few global Authorised Resellers for Expo 2015 in Milan and can distribute Expo tickets to operators around the world.

 

Featured in International publications including Wired, Corriere della Sera and Il Sole 24 Ore, Musement was recently named "best new app" and "editors' pick" in European Apple App Stores.

 

Musement raised a seed round of $950,000 in October 2013 with 360 Capital Partners, Italian Angels for Growth and other investors.