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International Start-up

Be My Eye

BeMyEye is the innovative service for crowdsourcing store checks and mystery shopping. Thanks to a large and widespread network of 40,000 on-demand workers using a smartphone app, BeMyEye can provide trustable observations in few days from thousands of locations in Italy and Germany. Other European subsidiaries are about to open.

The company, founded by Gian Luca Petrelli in 2011 and co-managed by former GFK executive Luca Antonietti, started operations at the end of 2012 and since then it helped some of the major brands and retailers to measure key performance indicators inside stores. Thanks to its widespread network of on-demand workers, BeMyEye can perform audits, mystery shopping, interviews and get sales leads on thousands of stores in few days while zeroing travel expenses. The method grants full reliability of the collected data thanks to photographic evidences and GPS checks. Customers log to BeMyEye's website to read in real time data analytics and galleries of pictures. 

BeMyEye's customers include Consumer Packaged Goods companies (e.g. Unilever, Henkel, Barilla, Perfetti-Van Melle, Colgate-Palmolive, Illy, Coca-Cola), Modern Trade Retailers (e.g. Auchan, Conad, Finiper) Telcos (e.g. Telecom Italia, Vodafone, H3g, Fastweb), Electronics (e.g. Nespresso) that use the biggest Italian field force to have an "eye" inside supermarkets, traditional shops, bars, pharmacies, gas stations.

BeMyEye's workers are private individuals that use a free mobile app and perform micro-jobs on a voluntary basis earning cash for visiting stores in their vicinity.