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International Start-up

Mythings

Founded in 2005, myThings is the global leader in customized programmatic ad solutions. Running personalized retargeting campaigns on desktop, mobile and Facebook, the company personalizes over 5 billion impressions a month for the largest e-commerce brands in 30 markets including Adidas, Walmart, ToysRUs, Very.co.uk, Littlewoods, Zalando, Orange, Best Buy, and Microsoft.

myThings’ offering is answering two pains of marketers who run real time programmatic ad campaigns: lack of transparency and template-based automation. It empowers advertisers by providing them with full visibility into the performance patterns of their audience, while creating fully customized programmatic campaigns capable of meeting their specific business goals.

We have invested over 100 development years to build innovative display technology that is centered on predictive artificial intelligence algorithms. These engines analyze hundreds of parameters from six different onsite and offsite data sources to calculate an up-to-the-second user value.

myThings offers deep programmatic inventory access as it is integrated with over 16 ad exchanges – including The Facebook Exchange and leading mobile exchanges – in addition to having direct media partnerships with hundreds of top publishers and premium media networks.