unBund Digital London
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7445d6ab1a73772ce61baaa9dda9d52a
Tuesday
09:20 AM-10:00 AM
Main Hall
REACHING THE CONNECTED CONSUMER
Speaker

Mark Read

CEO, WPP Digital, WPP

Mark Read is CEO of WPP Digital. His primary focus as CEO of WPP Digital is strengthening the Group's digital capabilities across all WPP's operating companies, developing its technology capabilities and building strong relationships with key partners in the digital technology industry.  He has been a member of the Board of WPP since 2006.

WPP Digital encompasses an agency group, including POSSIBLE, Blue State Digital, F.biz, Rockfish and Syzygy (29%) as well as the technology companies, Acceleration, Cognifide, Hogarth and Salmon. In addition, WPP Digital manages the Group's investments in leading technology companies including Buddy Media (sold to Salesforce), eCommera, Globant, Mutual Mobile, Percolate, Fullscreen and Visible World.

Mark worked at WPP between 1989 and 1995 at the parent company and also at Ogilvy & Mather and Hill & Knowlton in London. Prior to rejoining WPP in 2002, he was a Principal at the consultancy firm of Booz-Allen & Hamilton where he worked in the media and marketing areas for clients such as Universal, Viacom and the BBC. He subsequently founded and developed the company WebRewards in the UK.

Mark has a degree in Economics from Trinity College, Cambridge University, was a Henry Fellow at Harvard University, has an MBA from INSEAD and is a Trustee of the Natural History Museum Development Trust.